Sports sponsorship

Kevin Harvick celebrates after winning the NASCAR Cup Series auto race Sunday, May 17, 2020, in Darlington, S.C. (AP Photo/Brynn Anderson)
May 17, 2020 - 8:38 pm
DARLINGTON, S.C. (AP) — This was a 400-mile drive unlike any other in modern day NASCAR. The grandstands were completely empty. There wasn’t a single tailgate inside the track. Everyone wore face coverings — some with the team logos, others opting for plain disposable medical masks. It was nothing...
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FILE - In this Aug. 7, 2018, file photo, Iowa State tight end Chase Allen takes a photo with his cell phone during Iowa State's annual NCAA college football media day in Ames, Iowa. While autograph-signing and public appearances have been traditional ways athletes could make extra money, opportunities now are tied to social media posts where athletes could in the future be paid for posting sponsored content. (AP Photo/Charlie Neibergall, File)
April 27, 2020 - 10:37 am
Imagine a major-college quarterback with a sizable social media following who posts entertaining and informative updates about his life on and off the field. Now imagine a restaurant hiring him as its pitchman and paying him $500 or $1,000 each time he posts content with its messaging. That...
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FILE - In this March 14, 2012, file photo, a player runs across the NCAA logo during practice in Pittsburgh. The NCAA is moving closer to permitting Division I college athletes to earn money from endorsements and sponsorship deals they can strike on their own. Recommendations for changes to NCAA rules that would permit athletes to earn money for their names, images and likeness are being reviewed by college sports administrators this week before being sent to the association's Board of Governors. (AP Photo/Keith Srakocic, File)
April 23, 2020 - 4:19 pm
The NCAA is moving closer to allowing Division I athletes to earn money from endorsements and sponsorship deals they can strike on their own as early as next year. Recommended rule changes that would clear the way for athletes to earn money from their names, images and likeness are being reviewed...
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En esta imagen de archivo, tomada el 2 de abril de 2020, un hombre con una mascarilla pasa por delante del logo de los Juegos Olímpicos de Tokio 2020, en Tokio. (AP Foto/Eugene Hoshiko, archivo)
April 23, 2020 - 8:17 am
A study of the worldwide Olympic bureaucracy's finances concludes there's far more money available for athletes than what they receive, and that they would be best served by the sort of collective-bargaining arrangement that's common in pro leagues. The study, a collaboration between the Global...
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FILE - In this Feb. 13, 2020, file photo, William Byron celebrates after winning the second of the two NASCAR Daytona 500 qualifying auto races at Daytona International Speedway in Daytona Beach, Fla. Byron won his second consecutive NASCAR virtual race Sunday, April 19, 2020, by holding off Timmy Hill — the driver who moved him out of the way to win an earlier iRacing event — in a race finally low on dramatics. (AP Photo/Terry Renna, File)
April 19, 2020 - 4:46 pm
CHARLOTTE, N.C. (AP) — Nobody did anything to get fired or lose a sponsor in this week's edition of NASCAR virtual racing. William Byron won his second consecutive NASCAR virtual race on Sunday by holding off Timmy Hill — the driver who moved him out of the way to win an earlier iRacing event — in...
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In this June 13, 2018 file photo, grounds crew prepare TD Ameritrade Park in Omaha, Neb., for the NCAA baseball College World Series. The Division I baseball championship, decided in this city of just under a half-million for the past 70 years, is among the many sporting events canceled or postponed because of the coronavirus pandemic. (AP Photo/Nati Harnik, file)
April 14, 2020 - 9:59 pm
Five major football conference commissioners have asked the NCAA to relax some requirements to compete in Division I for four years, including the minimum number of sports a school must sponsor. A letter from the commissioners of the American Athletic Conference, Mountain West, Mid-American...
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FILE - In this Oct. 18, 2019, file photo, Kyle Larson sits in his car before the final practice for a NASCAR Cup Series auto race at Kansas Speedway in Kansas City, Kan. Kyle Larson was fired Tuesday, April 14, 2020, by Chip Ganassi Racing, a day after nearly every one of his sponsors dropped the star driver for using a racial slur during a live stream of a virtual race. Larson, in his seventh Cup season with Ganassi and considered the top free agent in NASCAR mere weeks ago, is now stunningly out of a job in what could ultimately be an eight-figure blunder by the star. (AP Photo/Colin E. Braley, File)
Associated Press
April 14, 2020 - 3:52 pm
CHARLOTTE, N.C. (AP) — As sponsor after sponsor dropped Kyle Larson after he used a racial slur during a live-streamed virtual race, his NASCAR team owner was backed into a corner. Chip Ganassi could let McDonald's and Credit One Bank and Chevrolet pull their funding and bankrupt his team or he...
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FILE - In this June 10, 2019, file photo, drivers race at the NASCAR cup series auto race at Michigan International Speedway in Brooklyn, Mich. IndyCar will race Saturday, April 11, 2020, at Michigan International Speedway, one of the most beloved tracks that long ago fell off the open-wheel racing schedule. The race will be aired on NBC Sports with Dale Earnhardt Jr., just announced as a NASCAR Hall of Fame nominee and a driving force in the success of the iRacing phenomenon, making his IndyCar virtual debut. (AP Photo/Carlos Osorio, File)
April 10, 2020 - 4:11 pm
The popularity of virtual motorsports racing on television has come with surprising success stories and occasional complications as race teams scramble to create value for sponsors and partners. IndyCar drivers participating in the series' online races represent their real sponsors and for the most...
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Philadelphia Phillies' Bryce Harper rounds first base after his two-run home run during the first inning of a spring training baseball game against the Pittsburgh Pirates, Wednesday, March 4, 2020, in Clearwater, Fla. (AP Photo/Carlos Osorio)
April 03, 2020 - 9:44 pm
The Latest on the effects of the coronavirus outbreak on sports around the world: The NCAA says hearings and oral arguments in infractions cases have been suspended through May 31 amid the coronavirus pandemic. The NCAA announced the move in a statement on its website Friday. It applies to cases...
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RADIO.COM Sports
March 10, 2020 - 8:00 am
Gamers have long hoped that 2K Sports would return to producing NFL video games. Those wishes will come true next year. The NFL and 2K announced Tuesday a multiyear partnership for games. It's the first time since 2004 that 2K has produced an NFL game. “The league has been expanding its presence...
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