Sports marketing

September 01, 2020 - 6:33 pm
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. They stood pat. The league even added two major companies: Subway and Invisalign. The truth is that not even COVID-19 has scared away the folks who, frankly...
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FILE - In this Dec. 22, 2019, file photo, Oakland Raiders quarterback Derek Carr is sacked by Los Angeles Chargers defensive end Joey Bosa during the first half of an NFL football game in Carson, Calif. Teams could afford recent contracts like the megabucks given to Patrick Mahomes and Bosa under normal circumstances. Because of economic effects from the coronavirus pandemic, future player deals and a salary cap that will be adjusted due to some monetary setbacks, upcoming free agents might find the marketplace tighter. (AP Photo/Marcio Jose Sanchez, File)
September 01, 2020 - 4:51 pm
Let's get this straight from the outset: If the NFL has no fans at any games this season — or doesn't have much of a season at all — it will not go out of business. Sure, the 32 teams and the league itself will lose millions, very possibly billions of dollars. Its broadcast partners will take a hit...
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Cincinnati Reds' Phillip Ervin, left, Joey Votto, left middle, Amir Garrett, middle, and Alex Blandino, right, kneel during the national anthem prior to an exhibition baseball game against the Detroit Tigers at Great American Ballpark in Cincinnati, Tuesday, July 21, 2020. (AP Photo/Aaron Doster)
July 22, 2020 - 8:44 pm
NEW YORK (AP) — Major League Baseball players have the option of having a patch with “Black Lives Matter” or “United For Change” on a jersey sleeve on opening day of the pandemic-delayed season, and Washington Nationals pitcher Sean Doolittle says his team may is considering whether to take a knee...
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Rodney Johnson of Chesapeake, Va., stands with his truck outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the "Redskins" name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)
July 14, 2020 - 3:43 pm
When the University of North Dakota moved on from being the Fighting Sioux like Washington’s NFL team is doing from Redskins, the new name could’ve been anything. More than 1,600 suggestions were submitted, ranging from the realistic to the ridiculous, like the “Abdominal Snowman.” Dan Snyder isn’t...
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FILE - In this Friday, July 10, 2020, file photo, Cleveland Indians' Francisco Lindor runs the bases after hitting a home run during a simulated game at Progressive Field in Cleveland. The Cleveland Indians seem to be standing in an uncomfortable on-deck circle. Now that the NFL's Washington Redskins have retired their contentious nickname and logo after decades of objection and a recent uproar triggered by nationwide social protests, the Indians appear to be the next major sports franchise in line to change their identity.(AP Photo/David Dermer, File)
July 13, 2020 - 6:28 pm
CLEVELAND (AP) — The spotlight for change is shining on the Cleveland Indians. Now that the NFL's Washington Redskins have retired their contentious nickname and logo after decades of objection and amid a nationwide movement calling for racial justice, the Indians appear to be the next major sports...
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Signs for the Washington Redskins are displayed outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the “Redskins” name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)
July 13, 2020 - 3:51 pm
WASHINGTON (AP) — The Washington NFL franchise announced Monday it is dropping the “Redskins” name and Indian head logo, bowing to recent pressure from sponsors and decades of criticism that they are offensive to Native Americans. A new name must still be selected for one of the oldest and most...
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FILE - In a Sunday, July 28, 2019 file photo, Cleveland Indians manager Terry Francona, left, has words with pitcherTrevor Bauer, right, as Bauer is taken out in the fifth inning of a baseball game against the Kansas City Royals at Kauffman Stadium in Kansas City, Mo. Francona said Sunday, July 5, 2020 that he believes the Indians need to change their name. “I think it's time to move forward,” Francona said Sunday. (AP Photo/Colin E. Braley, File)
July 05, 2020 - 1:48 pm
CLEVELAND (AP) — Cleveland manager Terry Francona won't sidestep the hot-button topic any longer. He believes the Indians need to change their contentious nickname. “I think it's time to move forward,” Francona said Sunday. Francona's comments came two days after the Indians, amid a nationwide...
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Photo credit FILE - In a Sunday, July 28, 2019 file photo, Cleveland Indians manager Terry Francona, left, has words with pitcherTrevor Bauer, right, as Bauer is taken out in the fifth inning of a baseball game against the Kansas City Royals at Kauffman Stadium in Kansas City, Mo. Francona said Sunday, July 5, 2020 that he believes the Indians need to change their name. “I think it's time to move forward,” Francona said Sunday. (AP Photo/Colin E. Braley, File)
July 05, 2020 - 1:48 pm
Indians manager Francona favors nickname change for club…
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June 21, 2020 - 3:23 pm
Denny Hamlin's longtime sponsor FedEx replaced its logos for NASCAR's race at Talladega Superspeedway to instead feature the National Civil Rights Museum. The company also donated $500,000 “in support of the museum’s mission," which chronicles the history of the civil rights movement in America...
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This undated graphic image released by the Los Angeles Rams NFL football team shows a composite of their new uniforms - two versions of 'royal,' from left, and 'bone' at right. The Rams have unveiled new uniforms ahead of their move into SoFi Stadium this year. (Los Angeles Rams via AP)
May 13, 2020 - 5:12 pm
LOS ANGELES (AP) — The Los Angeles Rams unveiled new uniforms Wednesday, putting a modern aesthetic on their classic horned helmets and traditional color scheme ahead of their move into SoFi Stadium this year. Two of the Rams' three new looks are broadly similar to their primary royal-blue-and-...
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