Sports marketing

Leeds United's Rodrigo, center, celebrates after scoring his side's first goal during the English Premier League soccer match between Leeds United and Manchester City at Elland Road in Leeds, England, Saturday, Oct. 3, 2020. (Cath Ivill/Pool via AP)
November 21, 2020 - 10:04 am
LONDON (AP) — Back in the Premier League after a 16-year absence, Leeds is now being assisted by the sports and entertainment marketing agency founded by Jay-Z to grow the northern English club's brand and global appeal. “To watch the team on the pitch — it’s extraordinarily fun,” Michael Yormark,...
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FILE - Chase Briscoe celebrates in victory lane following a NASCAR Xfinity Series auto race at Kansas Speedway in Kansas City, Kan., Saturday, Oct. 17, 2020. Briscoe professionally has had the best season of his career with nine wins, a promotion next year to the Cup Series and the chance to cap it with the Xfinity Series championship. The on-track success in this once-in-a-lifetime season has been the public side of an emotionally heartbreaking personal journey. (AP Photo/Orlin Wagner, File)
November 06, 2020 - 2:20 pm
AVONDALE, Ariz. (AP) — Chase Briscoe has enjoyed the best year of his professional career: nine wins, an upcoming promotion to NASCAR's elite Cup Series and the chance to cap it with the Xfinity Series championship. The once-in-a-lifetime season has been the public side of an emotionally...
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FILE - In this Friday, Oct. 4, 2019, file photo, Nyla Rose, from left, Chris Jericho, Brandi Rhodes, Jon Moxley, Awesome Kong and Jungle Boy attend New York Comic Con to promote TNT's "All Elite Wrestling: Dynamite," at the Jacob K. Javits Convention Center, in New York. All Elite Wrestling is set to celebrate its one-year anniversary with a show from Daily’s Place in Jacksonville, Fla., on Wednesday, Oct. 14, 2020. (Photo by Charles Sykes/Invision/AP, File)
AP
October 14, 2020 - 2:15 am
Cody Rhodes s tood bloodied atop a 20-foot high steel cage, steadied his nerves and attempted a foolhardy moonsault -- in laymen terms, a backflip splash -- onto his waiting opponent. The move, in a way, symbolized Rhodes’ gamble to help create a professional wrestling company that, with some risk...
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FILE - In this May 28, 2020, file photo, Matt DiBenedetto waits for the start of a NASCAR Cup Series auto race at Charlotte Motor Speedway in Concord, N.C. DiBenedetto, Ryan Blaney, William Byron and Cole Custer are the four drivers below the cutline headed into the knockout race. (AP Photo/Gerry Broome, File)
October 08, 2020 - 10:29 am
Team Penske found a one-year solution for Matt DiBenedetto while building a long-term plan to move Austin Cindric to the Cup Series. DiBenedetto's contract was extended Thursday to drive for Wood Brothers Racing in 2021. Cindric, currently competing in the Xfinity Series for Penske, will take over...
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September 01, 2020 - 6:33 pm
As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. They stood pat. The league even added two major companies: Subway and Invisalign. The truth is that not even COVID-19 has scared away the folks who, frankly...
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FILE - In this Dec. 22, 2019, file photo, Oakland Raiders quarterback Derek Carr is sacked by Los Angeles Chargers defensive end Joey Bosa during the first half of an NFL football game in Carson, Calif. Teams could afford recent contracts like the megabucks given to Patrick Mahomes and Bosa under normal circumstances. Because of economic effects from the coronavirus pandemic, future player deals and a salary cap that will be adjusted due to some monetary setbacks, upcoming free agents might find the marketplace tighter. (AP Photo/Marcio Jose Sanchez, File)
September 01, 2020 - 4:51 pm
Let's get this straight from the outset: If the NFL has no fans at any games this season — or doesn't have much of a season at all — it will not go out of business. Sure, the 32 teams and the league itself will lose millions, very possibly billions of dollars. Its broadcast partners will take a hit...
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Cincinnati Reds' Phillip Ervin, left, Joey Votto, left middle, Amir Garrett, middle, and Alex Blandino, right, kneel during the national anthem prior to an exhibition baseball game against the Detroit Tigers at Great American Ballpark in Cincinnati, Tuesday, July 21, 2020. (AP Photo/Aaron Doster)
July 22, 2020 - 8:44 pm
NEW YORK (AP) — Major League Baseball players have the option of having a patch with “Black Lives Matter” or “United For Change” on a jersey sleeve on opening day of the pandemic-delayed season, and Washington Nationals pitcher Sean Doolittle says his team may is considering whether to take a knee...
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Rodney Johnson of Chesapeake, Va., stands with his truck outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the "Redskins" name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)
July 14, 2020 - 3:43 pm
When the University of North Dakota moved on from being the Fighting Sioux like Washington’s NFL team is doing from Redskins, the new name could’ve been anything. More than 1,600 suggestions were submitted, ranging from the realistic to the ridiculous, like the “Abdominal Snowman.” Dan Snyder isn’t...
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FILE - In this Friday, July 10, 2020, file photo, Cleveland Indians' Francisco Lindor runs the bases after hitting a home run during a simulated game at Progressive Field in Cleveland. The Cleveland Indians seem to be standing in an uncomfortable on-deck circle. Now that the NFL's Washington Redskins have retired their contentious nickname and logo after decades of objection and a recent uproar triggered by nationwide social protests, the Indians appear to be the next major sports franchise in line to change their identity.(AP Photo/David Dermer, File)
July 13, 2020 - 6:28 pm
CLEVELAND (AP) — The spotlight for change is shining on the Cleveland Indians. Now that the NFL's Washington Redskins have retired their contentious nickname and logo after decades of objection and amid a nationwide movement calling for racial justice, the Indians appear to be the next major sports...
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Signs for the Washington Redskins are displayed outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the “Redskins” name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)
July 13, 2020 - 3:51 pm
WASHINGTON (AP) — The Washington NFL franchise announced Monday it is dropping the “Redskins” name and Indian head logo, bowing to recent pressure from sponsors and decades of criticism that they are offensive to Native Americans. A new name must still be selected for one of the oldest and most...
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