Sports marketing

This undated graphic image released by the Los Angeles Rams NFL football team shows a composite of their new uniforms - two versions of 'royal,' from left, and 'bone' at right. The Rams have unveiled new uniforms ahead of their move into SoFi Stadium this year. (Los Angeles Rams via AP)
May 13, 2020 - 5:12 pm
LOS ANGELES (AP) — The Los Angeles Rams unveiled new uniforms Wednesday, putting a modern aesthetic on their classic horned helmets and traditional color scheme ahead of their move into SoFi Stadium this year. Two of the Rams' three new looks are broadly similar to their primary royal-blue-and-...
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FILE - In this April 1, 2020, file photo, Atlanta Braves field manager Tyler Lenz walks across the covered home plate at Truist Park in Atlanta. There are no sponsored power plays at the moment. No doughnut races in the fourth quarter. No calls to the bullpen presented by phone companies. While the coronavirus pandemic circles the world, sports business executives are having conversations about lucrative advertising and marketing contracts with no games on the horizon. (Curtis Compton/Atlanta Journal-Constitution via AP, File)
April 09, 2020 - 1:10 pm
CHICAGO (AP) — There are no sponsored power plays at the moment. No doughnut races in the fourth quarter. No calls to the bullpen presented by phone companies. Amid the coronavirus shutdown, sports business executives are having tough conversations about lucrative advertising and marketing...
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FILE - In this Oct. 4, 2017, file photo, the New England Patriots customized Boeing 767 jet rests on the tarmac at T.F. Green Airport, in Warwick, R.I. The Patriots private team plane is expected to land in Boston on Thursday, April 2, 2020, returning from China with more than one million masks to help control the spread of the coronavirus. The new coronavirus causes mild or moderate symptoms for most people, but for some, especially older adults and people with existing health problems, it can cause more severe illness or death. (AP Photo/Steven Senne, File)
April 02, 2020 - 8:42 pm
The Latest on the effects of the new coronavirus outbreak on sports around the world: Major League Soccer has extended its training moratorium through April 24 because of the coronavirus outbreak. Team facilities are closed to players and staff — except for players requiring treatment that cannot...
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FILE - In this Nov. 24, 2003, file photo, Will Wilson, then-marketing director for NFL Mexico, speaks at a press conference in Houston. Wilson, the head of the NFL division of the Wasserman Media Group and the uncle of former Indianapolis quarterback Andrew Luck, was hired Monday, March 23, 2020, as chief executive officer of the troubled U.S. Soccer Federation. (AP Photo/Pat Sullivan, File)
March 23, 2020 - 4:43 pm
CHICAGO (AP) — Will Wilson, co-head of the NFL division of a sports representation agency and the uncle of former Indianapolis Colts quarterback Andrew Luck, was hired Monday as chief executive officer of the troubled U.S. Soccer Federation. He starts work March 30 and will fill a job that had been...
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This graphic provided by the Los Angeles Rams shows a new stylized Ram head, released by the NFL football team Monday, March 23, 2020. The Los Angeles Rams unveil their new logo and color scheme with somewhat less fanfare than originally planned. The team is mildly reconfiguring its look four years after returning home to LA, and a few months before moving into SoFi Stadium. New uniforms will follow later in the spring. (Los Angeles Rams via AP)
March 23, 2020 - 3:27 pm
LOS ANGELES (AP) — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the franchise's rebranding announcement, which was made Monday with rather less fanfare than the team...
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FILE - In this Dec. 6, 2019, file photo, U.S. Soccer President Carlos Cordeiro presides over a meeting of the U.S. Soccer Board of Directors in Chicago. Cordeiro resigned Thursday night, March 12, 2020, three days after the organization filed legal papers in a gender discrimination claiming women players had less physical ability and responsibility than men. (AP Photo/Charles Rex Arbogast, File)
March 13, 2020 - 12:57 am
Carlos Cordeiro resigned as U.S. Soccer Federation president on Thursday night, three days after the organization sparked a backlash when its legal papers in a gender discrimination lawsuit claimed the women's national team players had less physical ability and responsibility than their male...
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FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Lisa Baird is the new commissioner of the National Women's Soccer League. The former chief of marketing for the U.S. Olympic Committee hopes she can bring the same ideas to soccer as those that ramped up Olympic endorsements. (AP Photo/Lee Jin-man, File)
February 27, 2020 - 1:35 pm
The marketing executive who branded the U.S. Olympic squad “Team USA” will now try to turn American women’s soccer players into household names more than once every four years. Lisa Baird, the longtime marketing chief at the U.S. Olympic Committee, was named commissioner of the National Women’s...
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FILE - In this Oct. 23, 2016, file photo, a New Orleans Saints helmet rests on the playing field before an NFL football game in Kansas City, Mo. The Saints are going to court to keep the public from seeing hundreds of emails that allegedly show team executives doing public relations damage control for the area's Roman Catholic archdiocese to help it contain the fallout from a burgeoning sexual abuse crisis. (AP Photo/Jeff Roberson, File)
January 31, 2020 - 2:02 pm
NEW ORLEANS (AP) — A judge ruled Friday that The Associated Press may be heard in a court dispute over whether to release hundreds of confidential emails that detail the New Orleans Saints' behind-the-scenes public relations work to help area Roman Catholic leaders deal with a sexual abuse crisis...
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In this Jan. 19, 2020, photo, Kansas City Chiefs quarterback Patrick Mahomes holds the Lamar Hunt Trophy as he celebrates winning a NFL, AFC Championship football game against the Tennessee Titans in Kansas City, Mo. The most compelling dramas in the NFL this season unfolded on the field, not off of it. And any thought that the league was in jeopardy of losing its spot as America's favorite sport has been set on the back burner. (AP Photo/Colin E. Braley)
January 27, 2020 - 11:28 am
The most compelling drama in the NFL this season unfolded on the field, not off it. And any thought that the league was in jeopardy of losing its spot as America's favorite sport has been set on the back burner, which is mostly where the domestic abuse cases, national anthem controversies and even...
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FILE - In this Oct. 23, 2016, file photo, a New Orleans Saints helmet rests on the playing field before an NFL football game in Kansas City, Mo. The Saints are going to court to keep the public from seeing hundreds of emails that allegedly show team executives doing public relations damage control for the area's Roman Catholic archdiocese to help it contain the fallout from a burgeoning sexual abuse crisis. (AP Photo/Jeff Roberson, File)
January 24, 2020 - 6:59 pm
NEW ORLEANS (AP) — The New Orleans Saints are going to court to keep the public from seeing hundreds of emails that allegedly show team executives doing public relations damage control for the area's Roman Catholic archdiocese to help it contain the fallout from a burgeoning sexual abuse crisis...
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