"THEY'RE BACK":

Why ESPN Continues To Prop Up Middling Former Powers

Diesel
August 06, 2019 - 3:15 pm
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You've heard the old saying "even a blind squirrel finds a nut", right?

ESPN national college football pundits are the squirrels, and a good Texas, Miami, Michigan, and Southern Cal are those nuts. All three are programs who've had incredible success in their past but who have also, for any number of reasons, struggled to get back to their "rightful" place at the top of college football following their inevitable fall. Each has had multiple "THIS IS THE GUY" hires and seen each unceremoniously shown the door. Each is a husk of its former self.

So why is it that every summer during "talking season" do the powers that be at ESPN (and just about every other college football publication) try to force feed down our throats that they're back? Outside of Texas, which finally seems to have turned its corner after more than a decade in the desert, none of these programs have yet to sniff the college football playoff. It's like they're trying to sell us something....and that's because they are.

We know college football is big business. To quote Elle in 'Kill Bill 2', the amount of money is "gargantuan". ESPN is just following the money by courting the largest fan bases....blowing smoke so to speak...just to see what sticks. Everybody likes it when you talk up their team. So constantly talk up Miami and the Miami fanbase will tune in. Same with Southern Cal, Michigan, and Texas. Sell, sell, sell to them and eventually they'll buy.

No matter what they tell you ESPN does not support the little guy. The under dog. The great story. Not in the way that they should at least, because there's no money in courting the fan base of a Western Michigan or even a UCF for that matter. Why haven't the pundits spent the off season selling us on how good the Knights are? Because there's no money in it for them.

College football will always remain the status quo because it's predictable and sellable. Texas being back is sellable. Miami being back is sellable.

Call me old fashioned but it's give me a product then I'll buy not the other way around.

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